Boilerplate

B12 Creative Branding is an independent design studio founded in Istanbul in 2014, specializing in packaging design and brand development. Operating at the intersection of strategy, visual identity, and packaging, B12 provides integrated design solutions for both local and international markets. Since its inception, B12 Creative Branding has participated in a wide variety of national and international projects and won numerous design awards across various platforms. B12 Creative Branding works with brands from a diverse range of sectors, including food, beverages, personal care, retail, and fast-moving consumer goods. Its client portfolio includes companies such as Ülker, Sephora, Eczacıbaşı, Tat, Pınar, Amasya Et, Obsesso, Duru, Evyap, Efes Pilsen, and Essity. As an independent design office, B12 Creative Branding maintains a flexible and research-oriented workflow, adapting its design solutions to diverse markets and consumer expectations. In recent years, B12 has continued to develop packaging and branding projects by digitally integrating different metrics such as artificial intelligence and neuromarketing into its projects.