Benin Branding
Benin Branding
Benin Company has been offering coffee services for over 30 years. A rebrand of the concept has been done in order to help turning their business into a franchise. The creation of Benin’s visual system was a result of an in-depth process that included the discovery of the client's business drivers and company culture. The symbolism of the Renaissance movement, as a starting point for Benin's concept design, illustrates the renaissance of the soul after having coffee, as well as the connection to Italy, the homeland of premium coffee.
- Category : Graphic Design
- Designer : Anja Zambelli Colak
- Designed For : Zambelli Brand Design